Warid Telecom this year again joined hands with White Ribbon campaign which is aimed at spreading the message to end violence against women and girls in all its forms. Men and boys in their various roles as individuals, community members, leaders, educators, fathers, and family members have a responsibility and important role to play in promoting gender equality and ending violence against women and girls. In this regard the employees of Warid Telecom marked the day by pledging while the company also broadcasted awareness SMS toits subscribers and spread the message on its social mediums and company website.While appreciating the continuous support by Warid Telecom, CEO of WRCP Mr. Omer Aftab said that the involvement of Warid, its employees and their overall contribution and support helped spreading the message at a wider level.
Omer further added that as per the Social Institutions and Gender Index 2012, Pakistan is ranked 55th out of 86 in the list of countries violating social norms and rights concerning women. The country was ranked 94th out of 102 in the Gender Inequality Index, 2009 however this year its ranking has dropped to an alarming rate. Pakistan ranks lowest in the South Asian region in terms of GDP per capita for women. Right to education, discriminatory family codes, restricted physical integrity, son bias, restricted resources and civil liberties are some common forms of biases against women that need serious consideration.
About White Ribbon Campaign:
The White Ribbon Day against gender inequalities is an international campaign initiated by White Ribbon Campaign here in Pakistan. It starts from November 25- International Day against Violence against Women- and ends on December 10- International Human Rights Day- to symbolically link violence against women and human rights and to emphasize on the fact that biases of all sorts are a violation of human rights. With such activities, the campaign aims to express its support towards free will of individuals, be it men or women, in order to raise voice and create awareness about discriminatory behaviors and practices against women.
White Ribbon Campaign Pakistan is a project of Women’s Empowerment Group and Vision 2015.
