The Digit conference was held under the auspices of the Pakistan Advertisers Society as a platform to bring together Pakistan’s marketing and advertising communities on the subject of reinventing and reshaping marketing media. The conference, which is EC-Pakistan’s 2nd Digital Marketing Conference, was held under the theme of “Digital Marketing: Today, Tomorrow & Beyond” and was specially designed to keep an eye on present and future digital marketing/social media trends, tools, techniques and approaches.
As the country’s leading converged communications provider, Wateen Telecom acted as one of the headline sponsors for the event. Mr Naeem Zamindar, CEO Wateen Telecom, also addressed the conference as a keynote speaker. Mr Zamindar spoke of the increasing importance and role of convergence in Pakistan’s telecommunications technologies during his address on Mobile Marketing.
Specifically, Mr Zamindar talked about mobile content and measurement, and how brands can work together with telecommunication companies such as Wateen to deliver content. He also commented on the impending advent of 3G technology in Pakistan, adding that the availability of high speed broadband on mobile devices would prove to be a tipping point for both the mobile and internet industries.
Commenting on event Mr Zamindar said, “Wateen is really pleased to be a part of this visionary conference. Pakistan’s IT and communications industry has grown immensely in the past few years and we feel privileged to have been a facilitator in Pakistan’s communication sector.”
He added: “We at Wateen are strong evangelists of the digital revolution in Pakistan – and we believe that telecommunications technologies, such as high speed broadband and WiMAX, have the ability to enable and transform the lives of the average Pakistani. The DigIt conference is one step in demonstrating how digital and telecoms technologies can add value for both brands and individuals.”
The conference was attended by CEOs, VPs, Directors, Senior Managers and professionals from varied backgrounds, ranging from Brand Management & Marketing, Advertising & Promotions, Communication & PR, Digital Strategy & Planning, Ad Agency & Media Buying, Web Design & Online Content Development, Research & Measurement Specialists, Publishers and Technology Providers.