Tuesday, June 17, 2014

House-hunting goes mobile in Pakistan with the Lamudi app

Tuesday, June 17, 2014
Leading property portal Lamudi is going mobile, with the company today unveiling a new iPhone app for house-hunters in Pakistan.

The app, Lamudi: Real Estate for Sale and Rent, features a wide selection of agency and property listings, giving global house-hunters a free platform to find real estate on the go. From today, properties in Pakistan, Morocco, Mexico and Colombia will be featured on the app.

Listings from across Lamudi’s network of 28 countries in Asia, the Middle East, Africa and Latin America will be added in the coming weeks, giving international property-seekers a unique global platform for finding their next home.

Lamudi has designed the app in order to meet the growing demand for mobile internet services in the emerging markets, especially Pakistan. A recent survey from International Data Corporation (IDC) showed that mobile was catching up to desktop PCs as Pakistani consumers’ prefered device for accessing the web.

More than 75 percent of those surveyed by IDC said they frequently used mobile devices as well as PCs. Locally, mobile internet use has soared as the price of smartphones has fallen, while 3G internet services are being rolled out across the country.

Lamudi’s Co-Founder and Managing Director, Antonius Salis, who is in charge of product development at the company’s headquarters in Berlin said: “Mobile is the next frontier for internet platforms like Lamudi since our focus is entirely on the emerging markets, where smartphone usage is soaring.

As an increasing number of people switch online in these markets, the majority will soon be connected to the internet solely on mobile devices. Globally, mobile is on track to overtake desktop internet usage for the first time this year. This app is Lamudi’s first step towards meeting the growing demand for mobile.”

The app’s filter options have been optimised to allow users to narrow their search by country. A key feature of the app is the match alert function, which notifies users whenever a property that suits their needs hits the market. Users can create favourites lists to bookmark their preferred properties. All listings feature high-quality photo galleries, detailed property information, maps, and multiple contact details for property owners or agents. House-hunters can also share their favourite properties with friends and family via Facebook, Twitter or email.

Saad Arshed, Country Manager of Lamudi.pk, said: “It is no secret that house-hunting can be a stressful process. This app helps take the pressure out of searching for property, allowing you to look up homes for sale or rent at anytime and on any device.”

Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 28 countries, offering 400,000 property listings around the globe. In Asia, Lamudi is on track to become the region’s number one real estate marketplace, with the platform now market leader in Bangladesh and Myanmar.

Click here to download the Lamudi iOS app

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