Wateen is looking to support worthwhile initiatives especially if they focus on technology. In this regard they have teamed up with Pakistan Advertisers Society as the official Wi-Fi partner at the Digital Marketing Conference, 2012. The conference will be held at the Sheraton Hotel, Karachi on 18th December 2012.
Pakistan Advertisers Society initiated this conference as a platform that aims to bring the Pakistani marketing and advertising community together on the subject of reinventing and reshaping. The conference will be attended by CEO’s, VP’s, Directors, Senior Managers and professionals from different backgrounds related to Brand Management & Marketing, Advertising & Promotions, Communication & PR, Digital Strategy & Planning, Ad Agency & Media Buying, Web Design & Online Content Development, Research & Measurement Specialists, Publishers and Technology Providers etc.
With the help of its engineering team, Wateen is deploying a WiFi mesh at the venue to enable the expected guests attending the event, especially bloggers, in using social media at the conference.
As the official Wi-Fi partner, Wateen shall be gaining the mileage through logo placement on all promotion in print and online mediums which has begun from this week. In addition to this, Wateen is using its own social media space, especially Facebook and Twitter to improve its fan following in this space.